In 2016, Lei Ming laser enabled a new brand identity, the newly released brand identity lines more simple, tough and with a greater sense of modern science and technology, highlighting the vision of the enterprise internationalization, also symbolizes the Lei Ming laser brand continuous innovation and the pursuit of excellence in the spirit of the.
After 10 years of rapid development, the Ming laser has accumulated a good brand equity, good reputation in the industry, becoming one of the most competitive brands in the industry. In the field of metal welding, precision cutting, marking and other fields have a high visibility.
Brand is the embodiment of the core value of enterprises, but also an important driving force for the development of enterprises. For the future development of new opportunities, laser marking the new brand logo release precise delivery of the international image of the inscription radium brand and accelerate the determination and confidence of the strategy of globalization.
Laser brand re definition
It is understood, Minglei laser in the past a year by 2015 time, combined with the characteristics of self-development system, steadily promote the "Lei Ming laser brand image upgrade project", key of Lei Ming laser brand concept, the connotation of the brand, brand image were comprehensive and systematic strategy optimization and upgrading, to make it more fit in the direction of development of the industry, and company's strategic transformation.
Especially on inheriting the Lei Ming original laser of good genes, refining, supplement, enriches the connotation of the new brand concept, build up a more perfect Lei Ming laser brand concept system, lead Lei Ming laser continue to forge ahead.
Lei Ming laser clear mission "to send to the world a laser intelligent manufacturing power", put forward the vision of "become the world's leading laser intelligent manufacturing enterprises", around "to the customer provide suitable products / solutions / services" business philosophy, forming a "Ming radium laser and give you more suitable for" core advertising language. At the same time, the inheritance originally "simple, practical, intelligent" concept and "in mind, vigorous and resolute" service concept.
Looking to the future, the new image to create a new exciting
With the "2025" and "China manufacturing The Belt and Road" national strategy to promote further, positive signal of high-end manufacturing enterprises will continue to increase. And laser in the Ming laser made a number of planning and action this year, showing not only the moment of strategic confidence, but also more important to the future of the global market prospects.
Although the beginning of 2016, but it is the key to the development of laser ray laser key years, it can be described as more flowering, exciting.
This year, Lei Ming laser planning more than 20 games industry application exhibition; this year, Lei Ming laser will launch including new laser pipe cutting machine, CNC laser engraving machine, laser cleaning machine, nearly 10 pounds of new products; this year, Lei Ming laser smoothly housewarming to Lei Ming laser Industrial Park, new office building, the new plant, let Ming radium laser to new image, starting from the heart.